CPL: Is brand hype clashing with sporting reality?
27.08.26, 22:06 Updated 28.08.26, 19:58
Machel Hewitt
When the Caribbean Premier League signed its 50-year agreement with the WICB in 2013, the intention was to create a global T20 brand that would become the biggest party in Caribbean sport.
Its launch was accompanied by a whirlwind of high-profile players, Hollywood A-listers, and IPL ownership groups, who gilded the competition with glitz and glamour as it established itself as the world’s number-two franchise tournament, pre-pandemic.
Crucially, the CPL benefitted from a cast of Caribbean players who were trailblazers in the format and in hot demand. Remembered today as the T20 Goat generation, the Caribbean was home to the best of the best, with players like Chris Gayle, Dwayne Bravo, Sunil Narine, Kieron Pollard, and Andre Russell leading the way.
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Machel Hewitt Editor